BL1: Karvalics

 Micro, meso and macro-level discourses of information society are very interrelated and assignment of some particular problem to some of this narratives shows the level of abstraction and level of investigation the reseacher decides to go along.
The macro level can be developed more in detail up to micro level and the same meso and micro level can raise the question concerning to macro level. So this interconnectivity can be usually observed.

 "Computermen" in their company are used to the words which e.g. means computer functions but they can be also used for description of human activities. As in each society there is a sleng but sleng concerning to computers spread all ower crowd because it's the only device which is used by the most. So this 'computermen'-sleng which was primary only for naming some computer functions integrated into every day life of sphere and continues to expand. Thus, initially been invented in micro level the language with technical extension moves to meso level.

Also on-line shopping is still on meso level and not all groups have access to performing it but this lack of need to get outside even to make shopping (e.g. being home-worker) may bring us to new format of society where the real offline communication is rare and unusual.

Indeed it seems to me that macro-level could not be described or predicted properly as far as all technological improvements issue social changes which are unpredictable inherently.

AL1: ....Alternatively, how can it change them?

According to Actor-Network-Theory school the power is not initially distributed among actors but rather is an outcome of interaction among them - thus, appeared to be result, not precondition. This statement is based on inference that technology itself is not only representation of power inequalities because of existence of various ways to use technologies.

We also can say, that information and communication technology enable separate part of network(i.e. standalone actors) to influence on technology even if this "part" is not supposed to design it or to participate in development and futher promoting. Following the intention to extent science gainings it useful to pay attention to past social values and habit and probable rejection of futher implementation of new technologies. For example, now we have possibility to make skype-calls, but a lot of people are still using e-mails and fast-developed tools embedded to e-mails is an example for power inequality not based on technologies are used.